Melina Göransson is a Swedish focused on the intersection of memes, internet culture, and brand marketing . She gained prominence for her ability to decode meme ecosystems and apply them to commercial strategies — a niche skill that became highly sought after as brands scrambled to “be relevant” on platforms like TikTok, Instagram, and X (formerly Twitter).

– Göransson’s frameworks are genuinely useful. Reading her work will raise your meme literacy above 90% of peers.