By 2007, Pagan had conquered the dating niche. He was a ghost—few people knew what he looked like—but his bank statements were legendary. He decided to pivot. He stepped out from behind the pseudonym and launched "Guru Mastermind."
: Focused on creating and launching online courses. eben pagan affiliate
This era gave birth to the modern "Launch" formula. Pagan would release videos over several weeks—content-heavy, value-driven videos that built immense anticipation. Affiliates would blast these videos to their lists. The "open cart" window was short (usually a week), creating a frenzy of scarcity. By 2007, Pagan had conquered the dating niche
He decided to teach other people how to do what he did. He sold high-ticket coaching on how to create information products. And guess who his best affiliates were? He stepped out from behind the pseudonym and
Eben Pagan proved that affiliate marketing wasn't just about spamming links. It was a study in human psychology, business geometry, and partnership. He didn't just teach people how to sell; he built a machine that sold the sellers.