Mixue Icecream Jun 2026

Mixue was founded in 1997 by Zhang Hongchao in Zhengzhou, Henan Province, China. The brand started humbly as a small shaved ice stall run by a college student.

Mixue now faces the inevitable backlash of hypergrowth. Labor shortages in China, rising dairy costs, and competitors cloning its model (enter “Honey Snow” and “Sweet Snow” knockoffs). Western brands are slashing prices. And some customers are asking: Where does the lemon come from? mixue icecream

The brand appeals to international markets for the same reason it appeals to domestic ones: it offers a treat that looks great on social media for a price that doesn't hurt the wallet. Mixue was founded in 1997 by Zhang Hongchao

Mixue Ice Cream has mastered the art of combining quality with affordability. Through its catchy branding, strategic franchising, and irresistible, budget-friendly menu, the company has created a new standard in the dessert industry. Whether it’s for the meme or the $1 cream, Mixue is truly a global phenomenon. If you'd like, I can: Tell you which are highly recommended Share more about their unique franchise model Find the nearest Mixue location to you Labor shortages in China, rising dairy costs, and

Consumers often ask, "How can they make a profit selling ice cream this cheap?" The answer lies in a ruthless supply chain strategy that rivals giants like McDonald's.