Log 10 Meesho |top|

While the reselling model gained traction, Meesho realized that to scale to a "Log 10" magnitude (exponential growth), they needed to evolve. They transitioned from a pure reselling platform to a full-fledged marketplace.

This pivot was crucial. Meesho opened its doors to millions of sellers directly, cutting out the middleman where necessary but retaining the social sharing aspect. They doubled down on unbranded commodities—apparel, home decor, kitchen essentials—which constituted 80% of retail in India but were largely absent online. log 10 meesho

Meesho’s core innovation was leveraging platforms like WhatsApp, Facebook, and Instagram as storefronts. In the early days, the model was revolutionary: While the reselling model gained traction, Meesho realized

Meesho empowered individuals—predominantly housewives and students—to become entrepreneurs without any capital investment. The process was seamless: Meesho opened its doors to millions of sellers

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