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| Metric | 2024 | 2025 (Est.) | Trend | | :--- | :--- | :--- | :--- | | | 34 million | 36.5 million | 📈 Slow growth | | Monthly Active Users (MAU) | 38 million | 40 million | 📈 | | Revenue | $4.2B | $4.8B | 📈 | | ARPU (Avg Rev Per User) | $9.80 | $10.40 | 📈 (due to price hike) | | Operating Loss | -$2.5B | -$1.8B | 📉 (improving) |

There are three main species of peafowl: peacock

| Strengths | Weaknesses | | :--- | :--- | | - Massive NBCU library (back catalog) - Live sports & WWE (sticky content) - Free tier drives top-of-funnel - Olympics exclusivity through 2032 | - Still losing money annually - App UI is considered cluttered by users - Weak international presence (mostly US-only) - No major "watercooler" original hit (post The Office ) | | | Threats | | - International expansion (target: UK, Europe 2026–27) - FAST channels (ad revenue growth) - Bundling with Xfinity & Sky - AI-driven personalized curation | - Cord-cutting accelerates (loses cable bundling) - Netflix & Disney+ adding ads (eroding Peacock's unique AVOD advantage) - Sports rights inflation (NFL, EPL costs rising) - User churn due to password crackdown | | Metric | 2024 | 2025 (Est

No other major streamer offers a permanent free, ad-supported tier with live NFL and Premier League. peacock

Peacock’s tiered model is its primary differentiator in a saturated market.