Using a model adapted for information diffusion (Kermack & McKendrick, 1927; Goel et al., 2016), we fitted the spread of the TikTok sound. The model parameters (infection rate β = 0.0043 day⁻¹, recovery rate γ = 0.0011 day⁻¹) yielded a basic reproduction number R₀ = β/γ ≈ 3.9 , indicating that each “infected” creator on average prompted nearly four new creators to use the sound.
[Redacted for anonymity]
The term —originally coined by Richard Dawkins (1976) to describe cultural replicators—has been repurposed in the digital age to denote units of media that spread rapidly online (Shifman, 2013). Among the plethora of memes that have populated platforms such as YouTube, TikTok, Reddit, and Discord, 2 Guys 1 Horse occupies a distinct niche: it blends low‑budget slapstick, sexual innuendo, and an absurdist premise that simultaneously invites ridicule and affection.
Using a model adapted for information diffusion (Kermack & McKendrick, 1927; Goel et al., 2016), we fitted the spread of the TikTok sound. The model parameters (infection rate β = 0.0043 day⁻¹, recovery rate γ = 0.0011 day⁻¹) yielded a basic reproduction number R₀ = β/γ ≈ 3.9 , indicating that each “infected” creator on average prompted nearly four new creators to use the sound.
[Redacted for anonymity]
The term —originally coined by Richard Dawkins (1976) to describe cultural replicators—has been repurposed in the digital age to denote units of media that spread rapidly online (Shifman, 2013). Among the plethora of memes that have populated platforms such as YouTube, TikTok, Reddit, and Discord, 2 Guys 1 Horse occupies a distinct niche: it blends low‑budget slapstick, sexual innuendo, and an absurdist premise that simultaneously invites ridicule and affection. 2guys1horse