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The strategy relies on meta-commentary. The marketing materials acknowledge that they are marketing materials.

The Deadpool Drive was a multi-faceted campaign that involved several interactive elements:

For car enthusiasts, a "Deadpool drive" isn't just about getting from point A to B; it's about making a statement with . Go to product viewer dialog for this item. deadpool drive

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Instead of cutting a standard trailer, the "Drive" begins with standalone sketches. The strategy relies on meta-commentary

Travelers and Superfans.

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Marketers, Filmmakers, and Film Students.