| Method | What to Do | |--------|------------| | | Check if the site links to Instagram, TikTok, or LinkedIn. Look at follower counts and engagement. | | Reviews / Press | Search for the brand name + “review”, “scam”, or “news”. Positive coverage adds credibility; repeated complaints signal problems. | | Industry Listings | Is the agency or platform listed on reputable directories (e.g., Model Mayhem, Fashion Model Directory)? |
| Category | Score (1‑5) | Comments | |----------|------------|----------| | Purpose & Clarity | | | | Design & UX | | | | Content Quality | | | | Technical/SEO | | | | Monetization & CTAs | | | | Legal/Ethical | | | | Reputation | | |
| Check | How to Verify | |-------|----------------| | | View page source → ensure each page has a unique <title> , <meta name="description"> , and appropriate OG tags for social sharing. | | URL Structure | Clean, readable URLs (e.g., example.com/models/jane-doe ) are better for SEO and user trust. | | Schema Markup | Look for Person or CreativeWork structured data that can enhance search listings. | | Canonical Tags | Prevent duplicate content issues. | | SSL / Security | The site should load over https:// . Look for the padlock icon in the address bar. | | Robots.txt & Sitemap | Verify that a robots.txt file exists and that an XML sitemap is submitted to Google Search Console. | | Analytics | Presence of Google Analytics (or similar) indicates they’re tracking performance—good for continuous improvement. | www.supermodels 7-17.com
Spot‑check a few model pages. Do they follow a consistent template? Incomplete or inconsistent data can signal a lack of professionalism.
Write a one‑sentence summary of the site’s purpose. If you can’t, the site probably needs stronger messaging. | Method | What to Do | |--------|------------|
• Model bios lack uniform fields (some list measurements, others omit contact details). • No structured data ( Schema.org ) for models, which hurts search visibility. • The “Book a Model” form requires a phone number but provides no indication of data handling—could be a GDPR concern.
After you’ve gone through the checklist, you can assign a quick score (e.g., 1–5) for each major category: | | URL Structure | Clean, readable URLs (e
| Item | What to Check | |------|---------------| | | Are the bios, stats (height, agency, experience), and portfolios complete? Do they contain up‑to‑date contact info? | | Copywriting | Is the language professional, free of grammatical errors, and aligned with the brand voice? | | Legal Disclaimers | Look for model releases, privacy notices, and terms of service—especially important for visual content. | | Blog/News | If there’s a news feed, does it provide fresh, relevant industry updates? | | User‑Generated Content | If fans can comment or submit photos, are there moderation policies in place? |