“WhatsApp was our first instinct,” recalls , Naari’s Head of Digital Strategy. “But its broadcast limitations and lack of analytics made it unsuitable for a brand that needed to segment audiences, host polls, and, most importantly, keep a permanent archive of content.”
Naari’s editorial charter for Telegram revolves around three pillars: naari magazine telegram
To amplify user‑generated content, Naari launched the campaign in 2019. Subscribers are invited to submit stories, poems, or short videos using a dedicated hashtag. Selected entries are featured in the channel and compiled into an annual “Naari Anthology” —a free PDF e‑book distributed via the bot. “WhatsApp was our first instinct,” recalls , Naari’s
Our goals for this channel are:
On this channel, you can expect:
In 2015, Naari launched its first website, a static repository of past articles and a modest blog that attracted 30,000 monthly visitors. The editorial board, however, quickly realized that a website alone could not replicate the immediacy and intimacy of the letters column that had defined the magazine’s voice. Selected entries are featured in the channel and
By Priyanka S. Rao