These lenses will be operationalized in the methods section.
Using a three‑pronged methodology—(1) computational textual analysis of 12 M words of user‑generated content, (2) semi‑structured interviews with 32 core participants, and (3) network‑visualization of cross‑platform interactions—we map the life‑cycle of the meme from its first TikTok debut to its current status as a transmedia “micro‑myth.” Findings reveal (a) a dynamic where canonical and peripheral contributors co‑author canon, (b) a “platform‑shaping feedback loop” in which algorithmic affordances of each service steer narrative tropes, and (c) a “performative intimacy” strategy that sustains fan loyalty through shared affective labor. kate kuray 19
– draws on Barthes’ “Death of the Author” and modern fan‑fiction scholarship. These lenses will be operationalized in the methods section