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Three years ago, Elias had been a General CRM Administrator. He knew the basics—resetting passwords, tweaking workflows, exporting reports. But the industry was shifting. The demand for generalists was drying up, replaced by a hunger for hyper-specialized "Functional Consultants." The job postings were specific and intimidating: Must have deep knowledge of Dynamics 365 Marketing, Customer Journeys, Segmentation, and LinkedIn integration.
The PDF displayed a diagram of a "Customer Journey" pipeline. Three years ago, Elias had been a General CRM Administrator
(Designed as an outline for a downloadable PDF guide) Three years ago