Empathy mapping is a visual exercise that involves creating a map of a user's thoughts, feelings, and behaviors. It's a way to organize and categorize user research data, such as interview transcripts, survey responses, and observational notes, to gain a deeper understanding of the user's experience.

Here's an example empathy map for a user who is trying to plan a vacation:

Unlike a traditional textbook, the Toolbox PDF is designed as a . It organizes over 100+ tools, techniques, and mindsets across the six key phases of design thinking: