Halberstam, J. (2018). *The queer art of failure*. Duke University Press.
This paper investigates the emergence and impact of , a hybrid digital‑culture artifact that blends elements of drag performance, electronic music, and trans‑national branding. Drawing on media‑ethnography , critical gender theory , and network analysis , the study maps the creator’s self‑presentation, audience reception, and commercial strategies across platforms (YouTube, TikTok, Instagram, and Bandcamp). Findings reveal that Prem Ladyboygold negotiates hyper‑gendered aesthetics and capitalist spectacle in ways that both reinforce and subvert mainstream narratives of masculinity and femininity. The paper concludes by proposing a framework for analyzing similar “post‑identity” phenomena in the age of algorithmic visibility.
This digital evolution continues to shape how the international community perceives and interacts with Thai transgender identities, moving from traditional stage performances to a highly curated online presence.
Digital platforms and the entertainment industry provide significant career paths for transgender individuals in Thailand, allowing for financial independence.
| Theme | Representative Works | Gap Addressed | |-------|----------------------|---------------| | | Halberstam (2018); Rupp & Taylor (2020) | Limited focus on trans‑platform branding | | Digital personas & influencer economics | Abidin (2018); Marwick (2022) | Over‑emphasis on cis‑hetero norms | | Music, aesthetics, and identity | McRobbie (2019); Negus (2021) | Scant analysis of non‑binary music acts | | Algorithmic visibility & virality | Bucher (2021); Gillespie (2022) | Few case studies on gender‑fluid creators |
| Element | Example | |---------|---------| | | Prem Ladyboygold: An Interdisciplinary Exploration of Identity, Performance, and Digital Culture | | Author(s) | Your Name(s) | | Affiliation | Department of Cultural Studies, University of … | | Corresponding author | email@example.com | | Date | 10 April 2026 |
Halberstam, J. (2018). *The queer art of failure*. Duke University Press.
This paper investigates the emergence and impact of , a hybrid digital‑culture artifact that blends elements of drag performance, electronic music, and trans‑national branding. Drawing on media‑ethnography , critical gender theory , and network analysis , the study maps the creator’s self‑presentation, audience reception, and commercial strategies across platforms (YouTube, TikTok, Instagram, and Bandcamp). Findings reveal that Prem Ladyboygold negotiates hyper‑gendered aesthetics and capitalist spectacle in ways that both reinforce and subvert mainstream narratives of masculinity and femininity. The paper concludes by proposing a framework for analyzing similar “post‑identity” phenomena in the age of algorithmic visibility.
This digital evolution continues to shape how the international community perceives and interacts with Thai transgender identities, moving from traditional stage performances to a highly curated online presence.
Digital platforms and the entertainment industry provide significant career paths for transgender individuals in Thailand, allowing for financial independence.
| Theme | Representative Works | Gap Addressed | |-------|----------------------|---------------| | | Halberstam (2018); Rupp & Taylor (2020) | Limited focus on trans‑platform branding | | Digital personas & influencer economics | Abidin (2018); Marwick (2022) | Over‑emphasis on cis‑hetero norms | | Music, aesthetics, and identity | McRobbie (2019); Negus (2021) | Scant analysis of non‑binary music acts | | Algorithmic visibility & virality | Bucher (2021); Gillespie (2022) | Few case studies on gender‑fluid creators |
| Element | Example | |---------|---------| | | Prem Ladyboygold: An Interdisciplinary Exploration of Identity, Performance, and Digital Culture | | Author(s) | Your Name(s) | | Affiliation | Department of Cultural Studies, University of … | | Corresponding author | email@example.com | | Date | 10 April 2026 |
