Twizzlers were originally created by , a confectionery company founded in 1845. The brand officially launched the Twizzlers product line in 1929. Today, the brand is owned and manufactured by The Hershey Company , which acquired the business in 1977. The Founders: Young & Smylie
The Hershey Company purchased Y&S Candies, moving most production to Lancaster, Pennsylvania . Key Historical Facts
The original Twizzlers recipe consisted of a soft and chewy licorice candy that was twisted into the signature rope shape we know today. The candy was initially called "Licorice Whips" and was sold at a small candy store in Philadelphia. who made twizzlers
Who here loves Twizzlers? Those chewy, twisted ropes of licorice-flavored goodness are a favorite among many! But have you ever wondered who came up with this tasty treat?
While the company had been making licorice twists for decades, the specific "Twizzlers" trademark was officially introduced in 1929. Twizzlers were originally created by , a confectionery
The company underwent several transformations before becoming the household name it is today:
Here’s a short, engaging story about the origins of Twizzlers. The Founders: Young & Smylie The Hershey Company
So, while David Hostetter twisted the very first Twizzler in a tiny Pennsylvania kitchen, it was Sam Born who twisted the world’s taste buds. And to this day, every red, cherry-flavored spiral carries a little bit of both their stories: a dreamer’s twist and a maker’s machine.