Bilibili is distinct from TikTok or YouTube because of its deep-rooted "Tech" culture. The "Squid Game" trend highlighted a fascinating divide between casual creators and the platform’s elite "Hard Tech" uploaders.
Just like the show’s opening scenes, it was a chaotic scramble for resources—in this case, traffic. bilibili squid game
Creators who jumped on the trend early gained millions of followers. Those who were late to the party found their videos buried in the algorithm, accumulating zero views. It was a stark reminder that on Bilibili, relevance has an expiration date. Bilibili is distinct from TikTok or YouTube because
No discussion of Bilibili’s "Squid Game" is complete without addressing the frontman: The Censors. Creators who jumped on the trend early gained
“三连后再看，不然今晚木头人回头找你——❤️”
While casual users made memes and edits, the top-tier creators did what Bilibili does best:
While Gi-hun walked away from the island at the end of Season 1, Bilibili’s Uploaders are still in the arena, waiting for the next global trend to drop. And when it does, they will be ready—with their CNC machines, their 3D models, and their recaps—to play again.