[exclusive] | Identifying Competitors Ppt Free

While this paper helps you create your own, you can also download on “identifying competitors” from:

Not all competitors are the same. In your presentation, group them into four distinct types to show a deep understanding of the market:

However, presenting this data to stakeholders can be a challenge. Dense spreadsheets and rambling documents rarely inspire action. You need a visual, concise, and professional presentation. If you are working with a tight budget, the search for a template is a smart move. identifying competitors ppt free

Ensure your brand offers unique benefits that competitors do not.

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| Slide | Title | Content Summary | |-------|----------------------------|---------------------------------------------------| | 1 | Title Slide | “Identifying Competitors” + your name/date. | | 2 | Agenda | List: Definitions, why it matters, methods, frameworks, case example, action steps. | | 3 | Direct vs. Indirect vs. Potential | Use a Venn diagram or 3-column table with examples (e.g., Starbucks: Direct = Dunkin’, Indirect = homemade coffee, Potential = tea chains). | | 4 | Why Bother? | 3–4 bullet points with simple icons (target, eye, graph). | | 5 | Free Methods to Find Competitors | List: Google search (long-tail keywords), social media hashtags, customer interviews, Amazon reviews, Yelp. | | 6 | Porter’s Five Forces (Simplified) | Diagram: Only highlight “Rivalry” and “Threat of substitutes” for time-saving. | | 7 | Strategic Group Map Example | Plot competitors on Price (Low to High) vs. Quality (Low to High). Show empty spaces as opportunities. | | 8 | Competitive Profile Matrix (CPM) | Table: Factors (price, quality, service) → weights → scores for 2–3 competitors. | | 9 | Case Example (Fitness Apps) | Identify Strava (direct), Fitbit (indirect via hardware), Peloton app (potential). | | 10 | Conclusion & Action Steps | Steps: 1) List 5 competitors weekly. 2) Monitor via Google Alerts. 3) Update matrix quarterly. | You need a visual, concise, and professional presentation

Spot areas where competitors are failing to meet customer needs.