Will I Am Thatpower -
"This Is Love" was more than just a catchy tune; it was will.i.am’s declaration that the future of music was synthetic, global, and loud. It was a moment where the rain-soaked streets of London met the digital dreams of Los Angeles, creating a sound that, for one summer, felt like the future had finally arrived.
Produced by will.i.am and beatboxer LMF (of The Bloody Beetroots), the track fuses house synths, stuttering vocal chops, and a stadium-ready drop. The spoken-word bridge, where will.i.am reflects on a childhood teacher who told him he’d “never be nothing,” adds a personal, emotional turning point — turning negativity into fuel. will i am thatpower
One of the most fascinating aspects of the song’s history is its featured vocalist, Eva Simons. Simons was a Dutch singer-songwriter known for her piercing, operatic vocal range and striking presence (often characterized by her eccentric, high-fashion hairstyles). "This Is Love" was more than just a catchy tune; it was will
The song was designed as an "up-tempo" club banger about and ignoring "haters". Critics noted its "lyrical swagger" and compared the vibe to Kanye West’s 2010 hit "Power". A Music Video Ahead of Its Time The spoken-word bridge, where will
The song was performed live at the 2013 Super Bowl XLVII halftime show, which featured a medley of songs by Beyoncé, who was the main performer. The performance of "That Power" featured will.i.am and Justin Bieber joining Beyoncé on stage for a high-energy performance.
In short, “That Power” is will.i.am’s musical pep talk: