These are strictly regulatory. A new tax software SEM account must build its entire strategy around the March/April deadline and the October extension deadline.
You have launched. Now, you must validate your seasonality hypotheses. how to determine seasonality in a new sem account
Determining seasonality without history is like forecasting weather on a new planet. But it is possible. Here is how you predict the peaks and valleys of a brand new SEM account before the data catches up. These are strictly regulatory
Determining these trends before you have your own data requires a blend of external market research, competitor analysis, and advanced industry tools. 1. Leverage External Trend Data Now, you must validate your seasonality hypotheses
Your competitors have already made the mistakes for you. You can use third-party competitive intelligence tools (like SEMrush, SpyFu, or SimilarWeb) to see their historical ad spend.
Look at the "Ad History" or "Monthly Spend" charts of the top 3 competitors.
You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality .