Go to your Page > Ad Center > All Ads . Look at the "Cost Per Result."

Navigate to a post on your Page and click the blue Boost Post button. You can then select a goal (e.g., more messages or engagement), define a target audience by age, location, and interests, and set a daily budget (often starting as low as $1).

A simplified form of advertising that turns an existing post into a paid ad to reach people who don't already follow you.

User selects one primary goal: