[Your Name] – Department of Communication, [University] [Co‑author] – Department of Data Science, [University]
In the rapidly evolving landscape of social media, digital identities often become synonymous with specific keywords and niche communities. One such presence that has garnered significant attention is , particularly through its activity on Twitter (now X). The Evolution of Personal Branding on Twitter sloansmoans twitter
| Topic # | Representative Keywords (top‑10) | Interpretation | |--------|-----------------------------------|----------------| | 1 | climate, planet, melt, ice, #ActNow | Environmental satire & soft‑activism | | 2 | relationship, cat, meme, “when you…” | Relatable personal‑life humor | | 3 | election, vote, “don’t be a…”, “poll” | Light‑hearted political commentary | | 4 | gaming, “when the lag hits” | Gaming culture memes | | 5 | charity, donate, “help”, “please” | Explicit fundraising calls | | … | … | … | By foregrounding a single
| Variable | Source | Timeframe | Volume | |----------|--------|-----------|--------| | Tweets (original) | Twitter Academic API (v2) | 2022‑01‑01 → 2022‑12‑31 | 8 742 | | Retweets (by others) | Same API | 2022‑01‑01 → 2022‑12‑31 | 5 321 | | Replies (to SloanSmOans) | Same API | 2022‑01‑01 → 2022‑12‑31 | 2 104 | | Followers list (public) | API endpoint /followers | 2022‑12‑31 snapshot | 45 124 | | Followed accounts (friends) | API endpoint /following | 2022‑12‑31 snapshot | 312 | [Your Name] – Department of Communication
To answer these, we combine (topic modeling, sentiment analysis, network metrics) with qualitative ethnography (content coding, follower interviews). By foregrounding a single, non‑celebrity account, we illuminate the micro‑dynamics of meme‑mediated discourse and contribute a replicable methodological framework for studying similar “cultural‑intermediary” accounts.