As the show progressed, the phrase evolved. In later seasons, Rick becomes self-aware of his own tropes. He eventually abandons "Wubba Lubba Dub Dub," dismissing it as his "new catchphrase" in favor of "I don't give a fuck."

: This phrase means "Whatever lets you sleep at night" in Bird Language.

In the age of social media, we are all fluent in "Birdperson’s tongue." We post highlights of our lives, use emojis, and share memes that scream "I'm doing great!" while many of us are struggling internally. Rick’s catchphrase is the ultimate masked emoji: a laughing face hiding a crying one.

Rick Sanchez is a character defined by nihilism and an inability to express vulnerability. By turning a literal plea for help into a loud, obnoxious catchphrase, he engages in a layer of .