Malin’s journey shows that are the three pillars that turn a marketer into a trusted Dynamics 365 Marketing functional consultant. Whether you’re starting from scratch or looking to formalize your expertise, follow the roadmap above, document every win, and keep the community close—you’ll find the path smoother than you might expect.
| Exam | Score | Date | |------|-------|------| | | 862 (Pass) | 15 Oct 2024 | | PL‑900: Power Platform Fundamentals (supporting skill) | 895 | 02 Oct 2024 |
At the time I'm writing this blog the last update is from March 23 2023 so this is the content I'll be focusing on. * Configure ma... Malin Martnes Download a free PDF copy of this book - Packt Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been workin... Packt Becoming a Microsoft Dynamics 365 Marketing Functional ... Overview. This book introduces you to the practical skills and knowledge needed to become a Microsoft Dynamics 365 Marketing Funct... O'Reilly books 3 sites MB-220: Microsoft Dynamics 365 Marketing Functional ... Mar 10, 2023 —
Rather than listing features, Malin teaches you how to think like a functional consultant: how to translate marketing KPIs (lead velocity, ROI, conversion rates) into platform configurations. She includes downloadable templates for: Malin’s journey shows that are the three pillars
Campaign ROI rose 48 % in the first quarter; the sales team reported a 30 % increase in qualified leads. Malin documented the whole process in a “Project Playbook” (see Appendix A).
By the end of this PDF, you won’t just know how to click through Dynamics 365 Marketing—you will know how to lead discovery workshops, design scalable marketing automation, and become the bridge between marketers and developers. Malin Martnes proves that with the right methodology, becoming a Microsoft Dynamics 365 Marketing Functional Consultant is achievable in under six months.
(A story you can copy‑paste into a Word document and export as a PDF) * Configure ma
Simplifying complex systems so that end-users can focus on creativity rather than troubleshooting. A Community Trailblazer
Deep Dive into Customer Insights - JourneysThe platform is evolving rapidly. You need to be proficient in both Real-time journeys and Outbound marketing. Focus on segment building, trigger-based marketing, and personalizing content using Liquid code.
Master the Power Platform FundamentalsDynamics 365 Marketing is built on the Power Platform. Before diving into marketing-specific tools, you must understand Dataverse, environments, and basic app-building logic. Packt Becoming a Microsoft Dynamics 365 Marketing Functional
Malin Martnes was a marketing analyst at a mid‑size tech firm in Stockholm. She loved data, campaign performance, and the creative side of branding, but she often felt limited by the “click‑and‑drag” tools her company used. When her manager announced a switch to , Malin sensed an opportunity:
This essay explores the professional journey of Malin Martnes and her transition into the role of a Microsoft Dynamics 365 Marketing Functional Consultant.