If you need Tresa Thompson’s specific text for academic purposes:
Amazon disrupted brick-and-mortar retail through one-click ordering, personalized recommendations, and Prime delivery. Traditional retailers transformed by adding omnichannel capabilities (buy online, return in-store) and AI-driven inventory management.
Digital disruption is inevitable; transformation is a choice. As Tresa Thompson emphasizes, successful organizations don’t just adopt new technologies—they reinvent how they create and deliver value.
According to Tresa Thompson’s frameworks (and similar authors like Westerman), organizations must:
An "outside-in" force where digital innovation erodes existing industry boundaries and business models. It is often characterized by the "Big Bang" effect, where new innovations are simultaneously cheaper and better than existing options.
If you need Tresa Thompson’s specific text for academic purposes:
Amazon disrupted brick-and-mortar retail through one-click ordering, personalized recommendations, and Prime delivery. Traditional retailers transformed by adding omnichannel capabilities (buy online, return in-store) and AI-driven inventory management.
Digital disruption is inevitable; transformation is a choice. As Tresa Thompson emphasizes, successful organizations don’t just adopt new technologies—they reinvent how they create and deliver value.
According to Tresa Thompson’s frameworks (and similar authors like Westerman), organizations must:
An "outside-in" force where digital innovation erodes existing industry boundaries and business models. It is often characterized by the "Big Bang" effect, where new innovations are simultaneously cheaper and better than existing options.