Matomo automatically recognizes standard UTM parameters used by Google Analytics. By default, it maps them to its internal reporting dimensions: UTM Parameter Matomo Dimension Description utm_campaign The specific name of your campaign (e.g., "summer_sale"). utm_source Campaign Name
UTM (Urchin Tracking Module) tracking is a method of tagging URLs with specific parameters to track the performance of online marketing campaigns. UTM parameters are added to the end of a URL, allowing analytics tools to identify the source, medium, and campaign associated with a particular visit. The five main UTM parameters are: matomo utm tracking
Let’s break it down.
: You can find your campaign data under Acquisition > Campaigns in the Matomo dashboard. UTM parameters are added to the end of
: Populated by utm_campaign , utm_source , or utm_medium . Campaign Keyword : Populated by utm_term . : Populated by utm_campaign , utm_source , or utm_medium
Tag your next campaign URL, click it yourself, and watch the data appear in Matomo’s live report.
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