You cannot talk about whiteboard animation without mentioning RSA Animate. While this isn't a corporate product video, it set the standard for the industry.
These examples showcase how different industries use the medium to achieve specific goals, from global marketing to educational breakthroughs. whiteboard animation examples
Whiteboard animation is highly versatile, fitting various communication needs: What is a Whiteboard Animation Video and Best Examples Tversky et al
You can adjust the call-to-action (CTA) based on whether you are selling animation services or simply educating an audience. Whiteboard animation (WBA)
Previous research (Mayer, 2009) on multimedia learning posits that people learn better from graphics and narration than from text alone. Whiteboard animation uniquely triggers the “generation effect” (Slamecka & Graf, 1978): when viewers watch an image being constructed, they mentally rehearse the process, improving recall. Tversky et al. (2002) note that animated graphics aid understanding only when they depict change over time —a natural fit for WBA. However, poor examples suffer from “scribble chaos” (random, fast drawings that distract).
Whiteboard animation (WBA), a style of video where illustrations are drawn on a white background in a time-lapsed manner, has emerged as a powerful medium for storytelling, education, and marketing. This paper examines five exemplary whiteboard animation examples across different sectors: education (Kurzgesagt and RSA Animate), marketing (Dollar Shave Club), non-profit (Charity: Water), and corporate training (UPS). Through comparative analysis, we identify key success factors: narrative pacing, visual simplicity, cognitive load management, and the “generation effect” where watching a drawing occur enhances memory retention. Findings suggest that while all WBA formats increase engagement, the most effective examples strategically align drawing speed with narrative complexity.