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Mireille FERCHAL |
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Hawley Stewart |
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Key Activities Business Model Canvas [2021] Jun 2026
Answer that honestly, and you have moved from a vague idea to a functioning engine. Ignore it, and you will burn cash on tasks that look productive but lead nowhere.
These are not your everyday tasks (like answering emails); these are the strategic operations that define your competitive advantage. key activities business model canvas
: Creating unique solutions for specific customer problems. This is the core of service-oriented businesses like consultancies (e.g., McKinsey). Answer that honestly, and you have moved from
Founders often fill the Key Activities block with 20 items. This dilutes focus. The block is for strategic actions. If an activity doesn't directly drive your value prop or revenue, move it to the "Operational Tasks" list. : Creating unique solutions for specific customer problems
Outsourcing is fine, but the Key Activity remains your responsibility. You can outsource shipping (logistics), but "managing the supply chain" is still your internal Key Activity. Never outsource the activity that gives you your competitive advantage.
To fill out this block effectively, you must answer this question:
Your key activities must evolve as your business grows. For instance, Netflix shifted its primary activity from DVD distribution to original content creation to remain competitive.
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