Alexa Traffic Rank Meaning

This was the single greatest weakness. The Alexa Toolbar was not a random sample of internet users. It was overwhelmingly installed by a specific demographic: technically inclined, desktop-based, early-adopter males in North America and Europe. This meant the rank systematically:

So, what was the meaning of the Alexa Traffic Rank? It was, at its best, a flawed but fascinating snapshot of a particular slice of the desktop web. It was the first attempt to bring order to the chaos of the early internet, to create a "Top 40" chart for websites. It was a social signal, a business shortcut, and a self-perpetuating mythology all rolled into one. alexa traffic rank meaning