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Naresh K. Malhotra’s Marketing Research: An Applied Orientation "Marketing Research" by Naresh Malhotra is a comprehensive

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"Marketing Research" by Naresh Malhotra is a comprehensive textbook that covers the fundamentals of marketing research. The book provides a detailed analysis of the research process, including problem definition, research design, data collection, and data analysis. Malhotra, a renowned expert in marketing research, offers practical insights and real-world examples to help students and professionals understand the concepts and apply them in their work.