Business Model ((link)) — Key Activities In

| BMC Block | Alignment Question | Example (Spotify) | |-----------|--------------------|--------------------| | | Do our activities directly produce the value we promise? | “Personalized playlists” → Activity: Music genome tagging & collaborative filtering. | | Customer Relationships | Which activities build or maintain our relationship model (e.g., automated vs. human)? | “Free tier with ads” → Activity: Ad inventory management & programmatic ad serving. | | Channels | What activities keep each distribution channel functioning? | “Mobile app” → Activity: App store compliance, push notification engineering. | | Revenue Streams | What activities are required to collect, process, or maximize each revenue stream? | “Premium subscription” → Activity: Payment gateway integration + churn reduction campaigns. | | Key Resources | Which resources are activated by which activities? | “Music licensing deals” (Resource) → Activity: Royalty payment processing. |

: Sourcing raw materials, quality control, manufacturing, and inventory management. Key activities Business Model Canvas | example + deepdive key activities in business model

The answer reveals your true Key Activities. | BMC Block | Alignment Question | Example

: Designing, making, and delivering a product in substantial quantities or of superior quality. This is central to manufacturing firms. human)

By identifying and focusing on its key activities, a business can optimize its operations, improve efficiency, and increase its chances of success.

In general, key activities can be categorized into several types, including: