Why is this lethal?

Consider a $60 AAA video game. Two years after release, a standard discount might bring it to $30. A lethal hardcore discount brings it to .

Discounts are a common marketing strategy used to attract customers, increase sales volume, and clear out inventory. They can take many forms, including percentage off, dollar amount off, buy one get one free, and more. The psychology of discounts is such that consumers often perceive they are getting a good deal, which can lead to increased purchasing decisions.

Lethal Hardcore Discount: How to Score the Best Deals on High-Octane Performance

Rarely should you ever pay full retail price for a site like this. Lethal Hardcore runs frequent promotions, and third-party affiliate sites often carry exclusive deals. Here is the typical discount landscape: