"To fill the world with emotion, through the power of creativity and technology."
The Founding Philosophy was about process (how engineers should work). The 2013 Mission Statement is about outcome (how the customer should feel).
No mission statement is perfect. Sony’s faces three consistent criticisms:
Sony’s mission is unique because it is the only major tech company that explicitly places human emotion as the primary product, with hardware and software serving as mere delivery mechanisms for that feeling. sony company mission statement
Sony is a conglomerate. The mission statement works because each division interprets it specifically.
Sony's central corporate purpose is to "". This mission revolves around the Japanese concept of Kando , which refers to moving people emotionally through innovative experiences. Core Mission & Vision Breakdown
This statement is deceptively simple. It contains three core pillars that define every product, service, and strategic decision Sony makes today. "To fill the world with emotion, through the
Developing industry-leading hardware, software, and tools to turn those creative visions into accessible realities. 2. Breakdown of Sony’s Core Corporate Values
| Company | Mission/Vision | Core Focus | Sony's Difference | | :--- | :--- | :--- | :--- | | | "To bring the best user experience to customers." | Usability & Ecosystem | Sony prioritizes feeling over ease . Apple products are intuitive; Sony products can be complex but rewarding. | | Samsung | "To inspire the world with our innovative technologies." | Scale & Speed | Samsung competes on specs (more RAM, faster chip). Sony competes on character (color science, audio tuning). | | Microsoft | "To empower every person on the planet." | Productivity & Cloud | Sony is about entertainment ; Microsoft is about work (even Xbox is now a cloud service). | | Nintendo | "Putting smiles on people’s faces." | Fun & Accessibility | Nintendo is childish joy; Sony is cinematic, dramatic, and mature Kando . |
1. Defining the Core Mission: Purpose vs. Traditional Statements Sony's central corporate purpose is to ""
By living its mission statement and core values, Sony aims to make a positive impact on people's lives and contribute to the betterment of society.
While the overarching group purpose is "emotion," different divisions and specific reports highlight localized mission statements: To fill the world with emotion (Kando).