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Despite the price increases, Camtasia remains popular because its closest competitor, Adobe Captivate, moved to a subscription model, and high-end video editors (like Premiere or Final Cut) require much steeper learning curves and subscriptions.

TechSmith offers a – no credit card required. You can export watermarked projects to test features before buying.

As of 2024, a new license for Camtasia costs $299.99 USD for a single user.

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