HubSpot GoToWebinar Integration: The Ultimate Guide to Seamless Webinar Marketing

| Requirement | Details | |-------------|---------| | HubSpot plan | Marketing Hub Professional or Enterprise (for workflows & custom events) | | GoToWebinar plan | Any paid GoToWebinar plan | | User permissions | HubSpot: Admin to install integration. GoToWebinar: Organizer role | | Account type | HubSpot account must not be in a sandbox for live sync |

Create a list in HubSpot for "Attended" and a separate list for "Registered - Did Not Attend." Send a recording to one group and a "Sorry we missed you" note with the recording to the other.

Create active lists of:

Set up a workflow to send registration confirmation, 24-hour reminders, and 1-hour reminders.

Use HubSpot workflows to:

In today's digital age, webinars have become an essential tool for businesses to connect with their audience, build brand awareness, and generate leads. GoToWebinar is a renowned webinar hosting platform that enables users to easily create, host, and manage webinars. HubSpot, on the other hand, is an all-in-one marketing, sales, and customer service software that helps businesses grow and manage their online presence. In this paper, we will explore the integration of GoToWebinar with HubSpot and its benefits for businesses.

Based on the benefits and features of the integration, we recommend the following:

In your HubSpot account, click the Marketplace icon in the main navigation bar, then select App Marketplace .

When someone registers via a HubSpot form (landing page, pop-up, email CTA), they’re instantly added to GoToWebinar. No manual CSV uploads.